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luxury fashion

3 french luxury fashion houses

When we talk about Paris, we immediately think of the world of fashion.
Paris, the cradle of art and romanticism, thanks to its refinement, elegance, luxury and avant-garde, has become one of the most important fashion capitals.

In fact, the great names in the history of fashion took their first steps in the French capital and they continue to play a fundamental role in the international context today.

Dior, Chanel and Yves Saint Laurent are just some of the brands that have contributed to the notoriety of the Parisian haut couture over the years, in Europe and in the world.

Let’s try to understand where the secret of the success of the most famous Parisian brands lies.

3 french luxury fashion houses: Dior

When, in 1947, Christian Dior presented his collection, he decided to bring au unusual silhouette to the catwalk for the time.

The shoulders are rounded, the lines become fluid and elongated and the skirt opens up gorgeously above the model’s tight waist.

Dior shapes the female body in a completely new way, accentuating the curves, and not hiding them,  and making the taste for lightness a distinctive trademark that still characterizes the brand today.

3 french luxury fashion houses: Chanel

The brand was born in 1913 by the brilliant mind of Gabrielle “Coco” Chanel who subverted the fashion of the 20° century with a revolutionary vision of the women.

Through a sober and functional style but at the same time able to enhance the femininity, despite proposing a strictly masculine dress, Chanel promoted the image of an emancipated, free and self-confident woman.

The idea of the Parisian stylist is still embodied today within a brand that, elegant, clean and never banal, has become one of the most famous fashion houses in the world.

3 french luxury fashion houses: Yves Saint Laurent

Yves Saint Laurent was the first brand to decide to expand its target audience. With the opening of the boutique on the Rive Gauche in 1996, in fact, it decided to make the prêt-à-porter popular, considering fashion no longer a pure elitist issue.

Furthermore, Saint Laurent was the first stylist to show off black models on his catwalks, performing an extremely revolutionary act for the time.

Despite those haut couture brands are very different from each other, they have an idea that unites them: fashion is revolution.

Taking risks and change the perspective with whom we look the surrounding reality is the right way to achieve success.